The grand experiment between DC Comics and Walmart seems to have been successful, and now the companies will be expanding their relationship with new titles.
This past June Walmart and DC Comics announced they were running a test in 3,000 stores to bring 100-page giant editions to consumers. It seems that this has worked out well and a Swamp Thing Halloween Horror Special is on the way on Oct. 7, as is an ongoing The Flash series will begin in February with a yet-to-be-announced series. There will also be a holiday-themed special hitting Walmart stores on Nov. 11
Walmart spokesperson Molly Blakeman told the Northwest Arkansas Democrat-Gazette that “Our current priority is to establish the presence of these books in [physical] Walmart stores,” but there does seem to be a chance for the books to be added to the online store as well.
Speaking with The Hollywood Reporter at San Diego Comic-Con, DC publisher Dan DiDio said, “Our hope is to build that out; right now, it’s just four books — if we can expand that up to eight, that’s a big win for us. If we can secure ourselves not just in the 3,000 stores we’re in right now, but with a wider footprint within Walmart, that’s an even bigger win.”
My opinion has always been the more places you can get comics in front of people the better.