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Hasbro Facing ‘Difficult’ Changes in the Near Future

by Sean P. Aune | October 18, 2018October 18, 2018 9:30 am EDT

As it faces a changing industry, it seems so much Hasbro change.

According to a new report, Hasbro is facing ‘difficult’ changes that will impact ‘a single digit percentage’ of the company’s 5,000 workers around the globe.

“As part of Hasbro’s ongoing transformation we continue to make meaningful organizational changes,” company spokesperson Julie Duffy said in a statement emailed to the Providence Journal. “While some of these changes are difficult, we must ensure we have the right teams in place with the right capabilities to lead the company into the future.”

“We continue to add new capabilities based on our understanding of the consumer and how our retailers are going to market, while evolving the way we organize our business across our Brand Blueprint,” that statement added.

All toy companies are dealing with a new reality where there is no Toys R’ Us with billions of dollars in sales. Some of those dollars will now go to other retailers, but there is also an argument to be made to some of them being lost forever. Companies such as Walmart and Target are stepping up to try to carve out a piece of that pie for themselves, but there will definitely be some lost sales this holiday season.

Hasbro is responsible for some of the largest global brands including Star Wars, Transformers, My Little Pony, and many more.



Sean P. Aune

Sean Aune has been a pop culture aficionado since before there was even a term for pop culture. From the time his father brought home Amazing