According to a new report from the UBS “Evidence Lab,” the Walt Disney Company is going to blow through its Disney Plus projections in no time.
In a recent survey of 1,000 U.S. consumers, UBS found that 43% of households plan to subscribe to Disney Plus. This puts the projections well ahead of the 20 to 30 million U.S. subscribers Disney was projecting by 2024. This would translate to just 30% of U.S. households.
What may be cause for concern, however, is 57% of the homes that do sign up told UBS that they will cancel another subscription to make up the difference. And of those, 37% said pay TV would be what they would probably cut. Expect to be hearing about more cord-cutting after the Disney Plus launch.
One additional note is that the UBS survey was taken before the D23 Disney convention where the company started to push the service even harder. Add in the Star Wars The Mandalorian trailer debuting, and even move Marvel series being announced, and demand could be even higher by now.
If you need to know how to preorder Disney Plus, you can do so right now at a reduced price of just under $4 a month. But, hurry, that pricing ends on Sept. 2.
It’s going to be an interesting fall in the streaming wars to say the least.