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Mattel announces new She-Ra dolls

by Sean P. Aune | June 17, 2019June 17, 2019 9:36 am EDT

Mattel has opened up its pre-orders for San Diego Comic-Con 2019 exclusives, and there were a few surprises. The biggest one being the inclusion of She-Ra and the Princesses of Power dolls 2-pack.

We knew Mattel was going to have some fun new exclusives like the Silver Age Batman boxed set, and a He-Man/Prince Adam 2-Pack, we had no idea She-Ra was going to be in the mix.

Mattel has put the She-Ra and the Princesses of Power She-Ra Vs. Shadow Weaver 2-Pack up for pre-order on its site.

Celebrate the return of warrior princess, She-Ra™ in She-Ra and the Princesses of Power with this collectible two-pack that pits good against evil, featuring She-Ra and Shadow Weaver™ dolls with highly detailed, true-to-character designs. She-Ra doll features an armor-clad look including her signature white jumpsuit, a holographic skirt, long red cape and full battle armor. Shimmery accents weave through her extra-long, blonde hair underneath her iconic winged tiara. Carrying her Sword of Protection accessory, She-Ra is ready to defend her home planet, Etheria, from The Evil Horde and her nemesis, Shadow Weaver! Prepared to cast darkness on all who cross her, this Shadow Weaver doll “floats” when displayed and carries a glittery Shadow Power accessory. Dressed in her classic burgundy robe, Shadow Weaver doll features a highly detailed mask and long, flowing black hair. Each doll in this collectible hero and villain duo features premium fabrics and authentic details, as well as 11 points of articulation for action-packed posing abilities. Specially designed packaging sets the scene in front of Bright Moon Castle and allows collectors to display the dolls side-by-side, making this two-pack the perfect gift for fans of She-Ra and the Princesses of Power.

The set will run $40 and you can preorder now. There are, however, some caveats. You must be attending San Diego Comic-Con 2019. You will need to stop by the booth and check-in to claim your order. Once you do that your order will be shipped to you beginning on Aug. 12.

New She-Ra and The Princess of Powers toys?

Up until now, the only She-Ra and The Princess of Powers toys that were out there were a 2-pack of She-Ra and Catra from Super7, so it will be nice to see Mattel doing something with the property, even if it’s just a convention exclusive.

That being said, this could be a test to see if there is any interest in the property. Depending on how people react to this 2-pack could determine if something else is coming down the road. What gives me particular hope here is that Mattel clearly invested in some new molds. Companies typically find ways to reuse molds for convention exclusives to cut down on expenses, but this set is packed with new molds from Shadow Weaver’s spell and mask to She-Ra’s sword.

There was a decent amount of money and time spent on this set, and it could very well lead to more items in the future. We certainly hope it does as both He-Man and She-Ra have been sorely neglected by Mattel for years now.

Here’s to having hope things are about to change.



Sean P. Aune

Sean Aune has been a pop culture aficionado since before there was even a term for pop culture. From the time his father brought home Amazing