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Basic Fun at Toy Fair 2020: Cutetitos, Care Bears, and more

by Sean P. Aune | February 29, 2020February 29, 2020 8:30 am EST

Basic Fun had one of the biggest hits of 2019 with its Cutetitos line, and in 2020 the company will be wrapping plush animals in all sorts of food. From Tacos to Ice Cream, and even Fruit Rolls. You won’t be able to go anywhere without running into the adorable plush wrapped in food.


Basic Fun will be introducing some fun new lines this year as well as expanding others. Bobble Bottoms are like a bobble head doll, but instead it’s their butt that bobbles.

Curli Girls have straight hair until you pull on them and stretch them. They then curl as they retract. To straighten them you simply dip them in warm water and they go back to straight almost immediately. It was a bit surprising just how quick the curls release, and we’re not sure we would have believed it if we hadn’t seen it for ourselves.

Sparkle Dome Surprise will have you fill the dome with water to reveal what figure you get inside, and it’s a lot of fun.

Retro is always an interesting area for toy companies, and Basic Fun is having a good time with it.

First up will be a large push for Care Bears from plush with new expressions, to interactive figures that will recognize each other and interact with one another as well as their human friends.

There will also be some old properties coming back just as you remember them such as the original My Little Pony figures, Lite-Brite, and Strawberry Shortcake.

Basic Fun is going to have something for just about everyone this year it seems.

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Sean P. Aune

Sean Aune has been a pop culture aficionado since before there was even a term for pop culture. From the time his father brought home Amazing