Alpha Group was at Toy Fair 2020 with two popular franchises: SpongeBob SquarePants & Subway Surfers.
Starting off with the residents of Bikini Bottom, SpongeBob and friends are going to have a big year with the release of The SpongeBob Movie: Sponge on the Run. There will be new products based on the film as well as other items honoring the original television series.
DJ SquarePants – Be a DJ like SpongeBob, and create your own F.U.N. songs inspired by the beloved Bikini Bottom sponge! Preprogrammed with over five beats, simply “scratch” the music on DJ SquarePants by spinning SpongeBob’s light-up eyes, and add-in the various SpongeBob phrases and featured sound effects. Also add your own voice and sounds to the mix, record to save and then playback all your silly songs for a full-on dance party. Spring 2020, Ages 4+, SRP $19.99.
Nautical Nonsense – Twenty years of fan-favorite show moments are now brought to life with Nautical Nonsense. The 2-pack exceptionally detailed 4-inch SpongeBob and 5-inch Patrick collectibles pay tribute to an iconic show moment of the Bikini Bottom besties as speciality skin-switched figures. Fall 2020. Ages 4+, SRP $19.99.
Bikini Bottom Mysteries – Unbox the 2-inch highly-detailed, one-color collectible figures in the brand new Bikini Bottom Mysteries. Featuring characters from some of the most memorable episodes to date, fans of all ages can display these uncommon yet favored creatures from the shores of Bikini Bottom. Sealed in mylar blind bag packaging, figures include The Flying Dutchman, Larry The Lobster, Fred “My Leg” The Fish, King Jellyfish and more! Spring and Fall 2020, Ages 4+, SRP $1.99.
SmellyPants – Do you smell it? A smelly smell that smells…smelly. Unbox SmellyPants, the all-new 2-inch collectible figures each uniquely scented. The blind box package with the scratch and sniff component will bring to life like-never-before the most iconic moments from SpongeBob SquarePants and the new movie. Featuring fan-favorite, uncommon characters who are remembered for classic cameo moments in the series, it will leave you guessing what smelly smell they smell like. Spring and Fall 2020, Ages 4+, SRP $3.99.
Cuddle Plush – A new 12-inch tall huggable plush of the world’s most lovable sponge and his starfish side arrive this Spring. Ages 4+, SRP $9.99
Camp Coral Plush – Wrap your arms around this super-soft 12-inch SpongeBob and Patrick plush for instant happiness! Camp Coral Plush brings in all the cuteness from The SpongeBob Movie: Sponge on the Run straight into a cuddly plush. Spring 2020, Ages 4+, SRP $9.99.
Mini Plush – Six plush inspired by The SpongeBob Movie: Sponge on the Run are the perfect addition to any toy collection. These soft, 6-inch Mini Plush friends are perfect for play and display. Spring 2020, Ages 4+, SRP $7.99
New Extensions of Popular Lines!
MasterPiece Memes – The 8-inch collectible vinyl figures of one of social media’s top trends are back and include additions of some of the internet’s favorite viral memes of all time. Featuring premium details and window packaging for collector displays, the Spring Masterpiece Memes figures include Tired SpongeBob and Dabbing Squidward. Fall will debut Smug SpongeBob and Savage Patrick. Ages 6+, SRP $19.99
Slimeez – Experience the world of Bikini Bottom like never before with all-new SpongeBob Slimeez Figures! Load the 3-inch figure with Nickelodeon Slime (included), push and watch the ooey gooey Slime ooze and extrude through the figures. The new set of figures arrive on shelves this Spring and Fall, each packaged with 1oz. Slime. Ages 6+, SRP $4.99
SpongeBob is still going strong and doesn’t look to be going away any time soon, and we wouldn’t have it any other way.
The second toy line that was getting a lot of attention is Subway Surfers, based on the popular mobile game of the same name. The products coming out will be honoring both the game as well as the street culture it represents.
You’ll see products hitting the shelves in Aug. including figures, 2-inch Sub Surfer Shorties, Fresh Kicks Keychains, Street Jammers Plush, and a Bluetooth Boombox.
The game has been in the mobile market since 2012, and is currently listed as the second most downloaded game in iOS history, so there will be a lot of happy folks to finally see merchandise they can pick up for their favorite game.