Earth Day is celebrating its 50th anniversary in 2020, and that means it’s a great time to make sure the future is even more secure. To that end, toy company Zuru has made some major announcements about how it plans to help the environment.
Zuru announced on Wednesday that it is moving further along in its 10-year sustainability plan with new actions that will see it eliminated 800 tons of single-use plastic from the company. This will be accomplished through multiple actions including seeing its surprise bags from lines such as 5 Surprise switch from plastic to sustainably sourced paper.
It is estimated that once done across all of its lines by the end of the year that will work out to around 13 million polybags.
The big push this year will be in the Bunch O Balloons line that will be moving to multiple recyclable parts. “The Bunch O Balloons program showcases our all-in commitment to a full-circle approach to sustainability,” said Anna Mowbray, ZURU’s Chief Operating Officer. “We are changing to 100% recycled plastic in our manufacturing, essentially giving it a new life, rather than seeing it end up in landfills and the ocean, as well as providing consumers easy opportunities to recycle after use.”
The last big push will see all plastic parts on Zuru toys labeled with their plastic grade by June 2021. This will allow for consumers to be able to recycle all of the various parts of a product.
This is a huge initiative for Zuru, and one that definitely seems worthy of some attention in the toy aisles.