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Mattel launches Disney Pixar Luca toy line

by Sean P. Aune | May 6, 2021May 6, 2021 8:30 am EDT

Disney Pixar’s Luca is due out this summer, and Mattel will be there to support it with an all-new toyline.

Mattel has announced a new Luca toy line that will be hitting shelves this summer with fun color-changing features which seem perfect for this story:

Set in a beautiful seaside town on the Italian Riviera, “Luca” is a coming of age story about one young boy experiencing an unforgettable summer. Luca shares these adventures with his newfound best friend, Alberto, as they take in all that the Italian summer has to offer, gelato, pasta and endless scooter rides. But the fun is threatened by a deeply held secret, Luca is a sea monster from another world, just below the water’s surface.

The line will include:

Disney Pixar Luca Luca & Alberto’s Adventure Pack (GYT10)

SRP: $24.99 | 3Y+

  • This adventure pack of 2 action figures, along with storytelling accessories, is inspired by the underwater moments of the coming-of-age tale of young sea monsters Luca Paguro and Alberto Scorfano in Disney and Pixar’s Luca.
  • Kids can recall Alberto’s comical misinterpretation of common land items like a diving helmet, boots and an old school gramophone.
  • With Luca’s shepherd’s crook, a crab and 2 goatfish, kids can reenact Luca’s family chores of goatfish herding before he comes ashore and indulges an adventurous side he never knew he had.

Disney Pixar Luca Scooter Build & Crash Pack (GXK62)

SRP: $19.99 | 3Y+

  • Andiamo! This scooter-themed pack is inspired by a key action scene between new best friends Luca and Alberto in Disney and Pixar’s Luca.
  • Posable figures of the two human characters are included, along with 6 interchangeable pieces to allow kids to build a scooter, race and crash it, and rebuild it again, swapping out pieces for a different formation!
  • Kids can relive the adventures of the cautious Luca and the bold Alberto who dream of travel and freedom as they come of age in a picturesque Italian seaside town.

Disney Pixar Luca Stargazers Pack (HDK13)

SRP: $14.99 | 3Y+

  • Inspired by the charming stargazing scene in Disney and Pixar’s feature film, Luca, this pack highlights the eye-opening moment between Luca, in his human form, and Giulia, the quirky and curious friend he makes on land.
  • Authentic 5.4-inch (13.8-cm) posable figures, a telescope and an astronomy book are all included to relive the scene where Giulia introduces Luca to the world of astronomy.
  • The pack can also open up a galaxy of storytelling possibilities. Open the box and look through the cutouts for some additional stargazing fun!

Disney Pixar Luca Luca Paguro Figure (HBL40)

SRP: $9.99 | 3Y+

  • Ciao from the seaside town of Portorosso, Italy! In Disney and Pixar’s Luca, a curious young sea monster is enjoying an unforgettable summer of discovery.
  • This figure features Luca in his sea monster form and has color changing fins!
  • His head, torso, arms and legs are all removeable and can swap out with the human pieces available in the Scooter Build & Crash pack, sold separately, to play out the transformational scenes from the movie.

Disney Pixar Luca Alberto Scorfano Figure (HBL41)

$9.99 | 3Y+

  • It’s an unforgettable summer in Portorosso for Alberto Scorfano, the bold best friend of the lead character from Disney and Pixar’s Luca.
  • This figure shows him in his sea monster form, complete with color changing fins.
  • To play out the transformational storyline from the movie, swap out his head, torso, arms and legs with the human equivalents available in the Scooter Build & Crash pack, sold separately.

Luca will arrive on Disney Plus on June 18, and the toys will be in stores on July 1.


Sean P. Aune

Sean Aune has been a pop culture aficionado since before there was even a term for pop culture. From the time his father brought home Amazing