Monster High is going to be going through a full reboot courtesy of Mattel and Nickelodeon.
After 11 years, Monster High will be going through a reboot. Mattel and Nickelodeon are teaming up tor the project that will focus on the characters of Clawdeen Wolf, Draculaura, and Frankie Stein.
The reboot will be made up of an animated series and a live-action project. Both projects will launch in 2022.
The animated series will focus on the characters going to school at Monster High. Shea Fontana (DC Superhero Girls) will serve as showrunner while Claudia Spinelli SVP Animation Development will oversee the project for Nickelodeon, and Christopher Keenan, SVP Content Development, is working on it for Mattel.
The live-action project will be a movie musical event and will be co-written by Jenny Jaffe (Big Hero 6 TV series), Greg Erb, and Jason Oremland (Princess and the Frog). It will be overseen by Nickelodeon’s SVP Live-Action Zack Olin and SVP Live-Action Scripted Content Shauna Phelan. Mattel exec producer Adam Bonnett is also in the mix.
“These classic monsters have always captured kids’ imaginations and we are so excited and proud to welcome Monster High to our brand for a new generation of kids,” said Ramsey Naito, President of Nickelodeon Animation, in a statement. “We have terrific partners on board at Mattel to create original content in different formats, and, with the expertise of the Nick creative team helmed by Claudia Spinelli on the animation development side, and Zack Olin and Shauna Phelan on the live-action side, we can’t wait to showcase the comedy and adventure of these characters as they defy expectations and take on the world.”
“Monster High’s strong message of inclusivity is more relevant than ever,” said Fred Soulie, General Manager, Mattel Television. “Nickelodeon shares our passion for the brand and its purpose having worked on the franchise when it first launched more than a decade ago. They are the ideal partners to bring these beloved characters and their stories to life through episodic television and the live-action television movie.”
“We could not be more excited to work with Ramsey, Claudia, Zack, Shauna, our writers and the entire Nickelodeon animation and live-action teams to introduce Monster High to a new audience,” said Mattel’s Bonnet. “This property has always resonated deeply with fans and our reimagination of the franchise will focus on addressing important themes of identity and empowerment for kids today.”
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