Marvel Comics is making a big change to its Marvel Unlimited service effective this week.
In a big move for the publisher, Marvel has announced that beginning Oct. 19 it will move its newest books to the Marvel Unlimited service just three months after publication. Up until now the lag time had been a full 12 months.
“Since the beginning of the year, we’ve seen our stories read tens of millions of times on Marvel Unlimited, and we’ve seen a rising number of fans now looking to dive into more of their favorite stories featuring Spider-Man, Captain America, Captain Marvel, Black Panther, the X-Men, and more,” said Jessica Malloy, VP of Marketing, Marvel New Media. “This expansion for Marvel Unlimited delivers exactly that: fans can now read more of their favorite comics sooner! No other service can provide this kind of value and access to so many Marvel comics in one place. We’re thrilled to now be able to offer even more to readers.”
“Marvel Unlimited has been one of our top performing digital offerings for Marvel fans – especially now as we all continue to spend more time at home,” said Shane Rahmani, SVP and General Manager, Marvel New Media. “This is one additional way Marvel Unlimited can provide a one-of-a-kind connection to the Marvel Universe, and we look forward to continue bringing fresh and exciting content on the service to new and loyal fans alike.”
This news follows on from the announcement that DC Universe would relaunch in 2021 as DC Universe Infinite and focus solely on comics. Along with that announcement came the news that the lag time for new books entering the service would be lowered to 6 months.