Hasbro and Lucasfilm have announced they will continue their Star Wars agreement as well as adding Indiana Jones to the mix.
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The Star Wars line will continue as is, and Indiana Jones will launch in 2023. Hasbro last produced toys for the Harrison Ford character in 2008 in support of Indiana Jones and the Kingdom of the Crystal Skull.
“We’re proud to deepen our close working relationship and collaborate with the Disney team to bring innovative and engaging play experiences to kids, fans, and families inspired by some of the world’s most iconic entertainment brands,” said Eric Nyman, Chief Consumer Officer, Hasbro. “In addition to a slate of new collectibles, figures, role play gear, and games for Star Wars and Marvel, it’s an honor to bring Indiana Jones back to Hasbro and help introduce the beloved franchise to a new generation of fans.”
“Disney has long valued its relationship with Hasbro in developing fresh, imaginative products and toys that delight our fans of all ages,” said Stephanie Young, President of Disney Consumer Products, Games and Publishing. “We’re thrilled to continue collaborating with this iconic company—one that will help lift our consumer experiences across the Marvel, Star Wars and now Indiana Jones franchises to new heights for years to come.”
With a fifth Indiana Jones film in the works, and numerous Star Wars projects, this is sure to be a healthy relationship for the companies.
