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Mattel acquires Disney Princess and Disney Frozen licenses

by Sean P. Aune | January 26, 2022January 26, 2022 3:24 pm EST

The Disney Princess and Frozen doll lines are heading back to Mattel beginning in 2023.


Mattel announced on Wednesday that it has reacquired the Disney Princess and Disney Frozen licenses from the Walt Disney Company. The properties moved from Mattel to Hasbro in 2016, and the Barbie-maker has been waiting to bring the licenses back since then.

“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” said Richard Dickson, President and Chief Operating Officer, Mattel. “As the worldwide leader in dolls, we look forward to bringing our unique Mattel Playbook approach to brand management, product and marketing expertise, and unrelenting attention to detail and quality to create innovative and inspiring lines for these iconic stories and characters.”

“The courage and compassion found throughout our Disney Princess and Frozen stories and characters continue to inspire fans around the globe,” said Stephanie Young, President of Disney Consumer Products, Games and Publishing. “By furthering our longstanding relationship with Mattel, we look forward to expanding the worlds of Disney Princess and Frozen, introducing an innovative new era of these beloved franchises through captivating products and play opportunities.”

The Disney Princess license will allow Mattel to produce toys based on Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled, Disney Frozen, The Little Mermaid Live Action, Moana D+ Series, Tiana D+ Series, Aladdin Live Action, Beauty & the Beast Live Action, Cinderella Live Action, and Mulan Live Action.

New products from Mattel will begin appearing on shelves beginning in early 2023.


Sean P. Aune

Sean Aune has been a pop culture aficionado since before there was even a term for pop culture. From the time his father brought home Amazing