You can almost smell it now, but an animated Play-Doh movie is on the way.
Hasbro – via its eOne arm – is in the works on an animated movie based on the popular Play-Doh brand of claylike compounds. The film is slated to be written by Emily V. Gordon (The Big Sick) and directed by Jon Chu (Crazy Rich Asians, In the Heights).
“The team looks forward to bringing the audience a moldable, pliable, iconically scented story about the importance of imagination,” Chu and Gordon said in a joint statement.
Lance Johnson and Jane Lee from Chu’s Electric Somewhere will oversee the film with eOne’s Jillian Share, Chanel Vidal, and Steven Holster. Gordon will also serve as an executive producer.
Hasbro has been trying to get all of its toy properties to the big screen for some time now. In addition to the Play-Doh movie, Dungeons & Dragons is hitting theaters on March 3, 2023, and Transformers: Rise of the Beasts will release on June 23, 2023. A Magic: The Gathering animated series is heading to Netflix, and Ouija, Clue, and Mouse Trap are all in development. Power Rangers is currently in the second season of Dino Fury, and big changes are expected to the brand going forward.
Hasbro has a lot on its plate, but we have to admit a film based on Play-Doh was definitely not on our radar.