The inaugural National Cinema Day has been announced for Sept. 3, and will feature $3 tickets at over 3,000 screens in the U.S.
Labor Day Weekend is a notoriously slow time for movie theaters, and there’s a plan to spice it up this year. Over 3,000 screens in the U.S. of all formats will be offering $3 tickets. This even includes IMAX showings in select locations. Before the films there will be a special trailer showcasing films coming this fall from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal, and Warner Bros.
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” said Jackie Brenneman, Cinema Foundation president. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”
Depending on the results, there are already talks of this becoming an annual event like Free Comic Book Day or Record Store Day.
Some theaters in the U.K. will also be joining in on the promotion by offering £3 tickets t select locations.
The announcement follows on the heels of the news that the Cineworld chain – owners of Regal Cinemas in the U.S. – may be filing for bankruptcy in the coming weeks. Due to recovery from the Coronavirus pandemic and a lack of product in the theaters this month, the exhibition arm of the industry could definitely use a boost in ticket sales.
Be sure to check with your local theater before heading out to make sure they are honoring the pricing.