McFarlane Toys is always a special visit during Toy Fair for me. I was here in the 1990s when he showed at his very first Fair and he was sharing a booth with another company and only had six pieces of concept art attached to foam core boards. Seeing what the company has become over the years is always a smile-inducing moment.
At Toy Fair 2019 McFarlane Toys had one of its strongest showings ever, and it’s really beginning to show just how diverse its product offerings can be.
Game of Thrones looks as though it will be a huge license for the company. The line will launch around April and will focus on Daenerys, the Night King, Jon Snow, and Arya to start, along with two of the dragons. This is a line that very clearly matches with McFarlane Toys sensibilities.
The company was unable to show anything from Stranger Things 3 yet due to Netflix’s fear of spoilers, but we do know we’ll see Hopper and Eleven in new outfits.
Following the success of its previous Goblin King figure from Labyrinth, the company is back with another version that will feature even more articulation.
Gaming is a major category of figures for McFarlane, and that doesn’t appear to be slowing down this year. With two new figures coming for Borderlands, three more construction sets based on Five Nights at Freddy’s, and two more Call of Duty figures, it’s clear this type of product does well for them.
This year the company will be going heavily into Cuphead with construction sets and blind box figures. The packaging artwork is even being done in conjunction with the game developer who is producing original pieces for the toys.
Destiny will get another roleplay piece in a shield while Doom and The Elder Scrolls will be joining the ranks of McFarlane.
While Fortnite is gaming as well, McFarlane Toys is producing so much product for it that it needed its own area in this article. From action figures to vehicles, it seems as though there will be something for everyone. Considering how much floor space this license was given in the McFarlane Toys booth, this is a major push for the company this year.
The final product line on display, we actually weren’t allowed to photograph, was Harry Potter. What we were shown looked gorgeous, and the standout, by far, were the Patronus figures that will come with each of the characters. If we could buy a pack of just them, we would. They were well done and really captured the feeling of these spirit helpers.
It’s going to be a big year for McFarlane to be sure, and we can’t wait to see the products on shelves.