Hulu is finally joining the other Disney-owned streaming services in raising its prices on certain tiers.
Beginning Oct. 8, Hulu’s ad-supported tier is moving from $5.99 a month to $6.99. The ad-free tier will be moving from $11.99 to $12.99 a month. The good news is that if you have the Disney bundle of Disney Plus, Hulu, and ESPN Plus, you won’t be seeing a price increase. Subscribers to the live TV service will also not see an increase.
The Hulu price increase is not happening without some benefit to subscribers, however. Disney has announced that it will be closing its Hotstar stand-alone service in the U.S. sometime in 2022. All of that content will migrate to Hulu and will include thousands of Bollywood films and Hotstar originals. The Indian Premiere League Cricket will be moving to ESPN Plus.
With the price increase to the stand-alone tiers, the Disney Bundle is beginning to make even more sense for subscribers, especially if you are in the ad-free plan. This is surely Disney’s ultimate goal is to get all of its customers to that bundle deal and lock you into their content platforms that much deeper. As the streaming wars continue to heat up, expect to see more moves from companies in the next two to three years that will lock you down further and further to their platforms.