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TCG Toys revives the Bend-Ems toy line

by Sean P. Aune | April 16, 2022April 16, 2022 8:30 am EDT

TCG Toys is bringing back the 1990’s Bend-Ems brand and will be hitting toy shelves this fall with Sonic the Hedgehog and more.


The Bend-Ems brand is making a comeback thanks to TCG Toys. The company has announced that it will be launching a new line of products in the fall of 2022 with a large selection of new licenses. The 6-inch figures will launch with the likes of Sonic the Hedgehog, Miraculous: Tales of Ladybug & Cat Noir, and SpongeBob SquarePants to start and will then be joined by Ren & Stimpy, Jojo Siwa, Assassin’s Creed, and more.

“The appeal of Bend-Ems is a cultural phenomenon,” said TCG Toys Founder and CEO Michael Albert. “Bend-Ems are collectible, affordable, and ripe for today’s market. We are thrilled to bring the popular 90s toy back to the forefront of creative and imaginative play. Like the original, TCG Toys is positioned to bring Bend-Ems to market quickly.”

“People ask me what the most important key was to the success of Bend-Ems,” said Allan Rigberg, Bend-Ems IP owner and creator. “It’s two-fold: speed to market and desirable licenses. The figures’ innovative design allows us to quickly ramp into production, further allowing retail buyers to seize opportunities quickly. TCG Toys’ agility, enthusiasm and extensive licensing partners make them the perfect team to combine Bend-Ems nostalgic elements, today’s popular characters and get them to market quickly.”

Bends-Ems launched in 1987 with a license for Alfred E. Newman from Mad Magazine and ran until 2001 creating over 400 characters. The new line will follow in that tradition and hit stores this year with suggested retail prices ranging from $4.99 to $5.99.


Sean P. Aune

Sean Aune has been a pop culture aficionado since before there was even a term for pop culture. From the time his father brought home Amazing