Amazon is rebranding its IMDb TV service to Freevee beginning on April 27.
Amazon announced on Wednesday that IMDb TV will be no more. Freevee will be the new name and the company also debuted a new logo for the service.
“Over the past two years, we have seen tremendous growth for our AVOD service and are committed to bringing our audiences premium, free-to-consumer content,” said Jennifer Salke, head of Amazon Studios. “We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing originals, and are excited to establish Freevee as the premier AVOD service with content audiences crave.”
“We have been delighted by the viewer response to our modern television network in a streaming landscape,” said Lauren Anderson and Ryan Pirozzi, co-heads of content and programming for Freevee. “With Freevee, our current and future viewers will discover a home that allows creative talent the freedom to tell impactful, entertaining, and inspiring stories; a service accessible to all and freed from time-slot restrictions and device availability; and a destination that provides customers with both new and familiar, escapist and engaging content — free of charge.”
While we won’t hide that we’re not huge fans of the new name, it’s certainly better than IMDb TV which made little to no sense as the service grew.
The changeover will take place on April 27 which is perfect timing as the service’s biggest scripted series to date, Bosch: Legacy will debut on May 6.