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Moose at Toy Fair 2020: Treasure X, Heroes of Goo Jit Zu, and more

by Sean P. Aune | March 8, 2020March 8, 2020 8:30 am EDT

Moose is one of those companies that just boggle your mind with how many products they have coming out at any given time. And it feels like almost all of them are already hits.

First up, the ever-popular Treasure X has a new theme of Sunken Gold this year. It’s all pirates and sea monsters that look awesome. And we love the bottle packaging that you have to break open to get your hidden treasure out of. It’s a fun and visually attractive motif.

Meanwhile, Treasure X Fire vs. Ice will have you carving out your treasures after you erupt the volcano.

And just in case you feel like dissecting something, a new group of aliens for you to cut up are on the way as well.

Staying in the same vein, the Heroes of Goo Jit Zu will be getting new figures and adding in some Dinos and Marvel figures later in the year.

Bluey is a popular children’s show in Australia, and it’s on its way to the U.S. via Disney. There will be a wide range of products available for this Blue Heeler puppy and his family. From plush to figures, there’s going to be something for all sorts of play styles.

I Dig… Monsters is a new line of collectibles that you will need to “dig” out of their containers. Using the included tools you can start shaving away at the gel it’s in a soothing, and fun way.

Another new blind package collectible coming up is Oh! My GIF which will give you fun little toys of some of your favorite GIFs you use online.

Real Littles will be miniature versions of your favorite brands and come with little sidekicks. You will be able to pick them up in blind packaging or in boxed sets where you can see exactly what you’re getting.

Scruff-a-Luvs will see new Babies, Fantasy, and Sceneted version. We’ll be up front, we really loved the Fantasy ones. They were adorable. And the Scruff Surprise Vet Rescue will let you “rescue” new friends.

And wrapping up our coverage – but not nearly everything Moose had on display – is Squeakee, the robotic balloon dog. He will release this fall for $59.99, and he’s loads of fun. He acts like a dog, but the balloon styling gives him even more mobility. He was a lot of fun to watch, and we can’t wait to try him out ourselves.

Moose has a giant year coming… and we really want to break open some Treasure X bottles.



Sean P. Aune

Sean Aune has been a pop culture aficionado since before there was even a term for pop culture. From the time his father brought home Amazing