Peacock is about to bring the thunder in March when it adds over 17,000 hours of content from the WWE Network.
As part of a new multi-year deal, the WWE will shut down its stand-alone streaming service and bring all of its content to the NBCUniversal Peacock service. It will bring with it on-demand programming as well as a 24/7 live channel.
The WWE Network launched in 2014 as a premium streaming service, and then added as-supported viewing in 2020. It boasted around 1.6M monthly subscribers.
“NBCUniversal has a long-standing relationship with WWE that began nearly 30 years ago with Monday Night Raw on USA. WWE has always tapped into the cultural zeitgeist with spectacular live events and larger-than-life characters, and we are thrilled to be the exclusive home for WWE Network and its millions of fans across the country,” said Rick Cordella, Executive Vice President and Chief Revenue Officer, Peacock. “WWE Network is a transformative addition to the platform and complements Peacock’s massive catalog of iconic movies and shows, as well as the best live news and sports, from NBCUniversal and beyond.”
“We are thrilled to further the long-standing and trusted partnership WWE has with NBCUniversal,” said Nick Khan, WWE President and Chief Revenue Officer. “Peacock is an innovative platform that will enable us to showcase our most significant events, including WrestleMania, and provide the extraordinary entertainment our fans have come to expect with the combination of premium WWE content, live sports, news, films, and television programs.”
Peacock has put a heavy emphasis on sports to carve out its niche in the world of streaming. With English Premiere League football, NFL games, the upcoming Olympics, and more, the addition of WWE is sure to bring in some new subscribers. It may also add some new eyeballs on WWE content at well.
The content will include:
- All live pay-per-view events starting on March 21.
- Original series such as Steve Austin Broken Skull Sessions, Undertaker: The Last Ride, and WWE Icons.
- In-ring shows NXT, NXT UK, and WWE 205 Live.
- Replays of Raw and SmackDown
- Archival pay-per-view events
The WWE content will roll out on Peacock beginning on March 18, 2021.