Streaming TV enjoyed its biggest month ever in May, when it accounted for 38.8% of all TV viewing in the U.S.
Advertisement
Streaming TV consumption set a new record for itself in July 2023 when it accounted for 38.7% of all TV viewing, the first month that Nielsen began tracking the services in-depth.
The most viewed program was the first four episodes of Bridgerton season 3 which premiered on May 16. By the end of the month, it had built up a total of 5.5 billion viewing minutes.
What is really interesting is which services scored the biggest numbers. The FAST (Free Ad-Supported TV) services of Tubi, Roku TV, and Pluto TV accounted for 4.1% of all viewing. YouTube, which include YouTube TV, also racked up 9.7%, meaning that the dedicated streaming subscription services are feeling more and more challenges. Paramount Plus and Peacock came in behind both Tubi and Roku TV which brings into question the amount of money those services spend to produce original content.
Traditional TV took some hits as Cable TV dipped to 28.2%, a drop of .9% from the previous month. Broadcast TV did tick up slightly to 22.3% due in part to season finales airing throughout May.
It’s clear TV consumption habits are changing at a rapid pace, and there won’t be a clear winning delivery method for some time to come.
IMAGE SOURCE: Shutterstock – Streaming – Poxima Studio
