Roku is aiming to make it easier than ever before to find your next bit of entertainment with two all-new hubs coming to its homescreen.
Roku has announced that it will soon be launching two new hubs named “All Things Food” and “All Things Home.” Both hubs will be launching in the coming weeks and will be aiming to make the discovery of new content much easier for users.
All Things Food is a collection of culinary content on Roku, in a single destination. Users can browse and engage with a menu of shows in new featured rows including “DIY Meals,” “Healthy Habits,” and more. All Things Home is a one-stop shop for all home and garden content on Roku. Within this new hub, users will be able to explore everything from home décor to two-by-fours in curated rows, featuring recommended content such as “Home & Garden Hits,” “Home Improvement,” “Call in the Home Experts,” and more.
To locate and use the new All Things Food and All Things Home destinations on the platform, users can scroll down to the all-new “Browse” row on the Home Screen or access through Roku Search. The “Browse” row also features categories such as TV shows, movies, and sports, among others. Streamers can also access these destinations from a variety of touchpoints, such as banner ads on the Roku Home Screen, a branded Spotlight Ad, or when searching for related content.
The new destinations will be rolling out to users in the U.S. in the coming weeks.