Movie theaters have only been reopen for a month in most markets, but they are already having to retreat from the hours they are open to save money.
With no quick fix for the coronavirus in sight, movie theaters are finding themselves in a no-win situation. People are not rushing back to theaters, which in turn causes movie studios to not want to release big budget films right now, which further lowers the desire of consumers to go to the theater.
As it stands right now, no new major releases are due to hit theaters until Nov. 20 – No Time to Die and Soul – and that means theaters are going to have to rethink what they are doing. Some theaters will be reducing hours, while some cinemas in smaller markets may move to being open only a few days a week.
“Cinemark’s reopening plan was thoughtfully and strategically designed with multiple contingencies in place to ensure we are able to be nimble and react as needed to the ever-changing environment,” Cinemark said in a statement. “That said, we will evaluate opportunities to align with demand, including reducing operating hours while we await new studio content to encourage theatrical moviegoing.”
Should any more films shift dates, the measures may become that much more severe. With the numbers we have seen as of late, it feels as though we should definitely expect further steps to be taken in the coming weeks.