Mattel has announced that it is in the works on another toy adaptation and this time it’s turning towards Matchbox.
Mattel has been working on multiple films based on its various toy properties, and the latest announcement is focused on the Matchbox line of die-cast vehicles. The company announced this week that it is in the works on the film with Skydance Entertainment.
“For nearly 70 years, Matchbox has carried enormous cultural relevance and inspired generations of kids to unleash their imaginations, combining what they see in the world every day with what they dream their own world to be,” said Robbie Brenner, Executive Producer of Mattel Films. “We look forward to working with our incredible partners at Skydance Media to craft a story for the big screen that evokes the same, imaginative spirit of this beloved Mattel franchise and delights fans of all ages.”
“We are thrilled to be working with Robbie Brenner and her amazing creative team at Mattel,” said Don Granger, President, Feature Films of Skydance. “Pairing Skydance’s unique brand of premium, elevated action-adventure entertainment with the incredible legacy of the Matchbox brand is a fantastic opportunity. There is a shared experience for everyone who has played with a Matchbox vehicle or playset, where they create their own inventive action sequence and we’re excited to craft a worldwide adventure film worthy of such imagination.”
No release date target was announced for the Matchbox movie as of yet.