The price of ESPN Plus is receiving a significant price hike in August unless you are part of the Disney bundle.
ESPN Plus is in for a 43% price hike on Aug. 23. Customers who are on the month-to-month plan will see a jump from $6.99 to $9.99. The annual plan will jump from $69.99 to $99.99. Customers who are part of the Disney bundle – subscribing to Disney Plus, ESPN Plus, and Hulu – will see no change in their pricing.
This follows a price hike in July 2021 that saw the price rise from $5.99 to $6.99.
While the new price is a major jump, it is still competitive in the realm of sports-focused streaming services. DAZN charges $19.99 a month, while regional sports service NESN charges $29.99. Many sports league streaming services charge from $14.99 to $24.99 a month.
This new ESPN Plus price hike does two things for parent company Disney: It is now far more likely consumers will see a value to the bundle, and those that don’t will simply generate more income.