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LEGO launches LEGO Originals to celebrate its history

by Sean P. Aune | November 1, 2019November 1, 2019 8:30 am EDT

It’s easy to forget sometimes that LEGO began life as a company making wooden toys. Before it came up with the plastic brick system, that was its bread and butter. Now, LEGO is going to celebrate that heritage with an all-new product line called LEGO Originals.

The new product line is kicking off with a new 5:1 scale LEGO Originals Wooden Minifigure. The new figure is carved from oak and has plastic hands. It will also come with a few LEGO bricks so you can build accessories for your new piece of history.

You can check out images of the figure below along with a gallery of customized versions done by designers.

The LEGO Originals wooden minifigure will go on sale to LEGO VIP-members from Nov. 3 to Nov. 7. It will then go into general release globally on Nov. 8. It will run $119.99 in the U.S.

853967 LEGO® Wooden Minifigure

US $119.99 – CA $154.99

Iconic Wooden Minifigure model for creative customization!

Celebrate a true icon of play with this beautiful, posable LEGO® Originals Wooden Minifigure (853967). A 5:1 upscaled version of the classic minifigure, it is carved out of oak and has adjustable plastic hands. It is presented in a premium gift box with a leaflet featuring inspirational ideas for owners to customize the model in their own ways, plus instructions to build 5 cute items using the included LEGO bricks.

  • A beautiful, 5:1 upscaled, posable wooden version of the classic LEGO® minifigure introduced to LEGO sets in 1978, for display as it is or for ‘make-it-your-own’ customization.
  • Reflecting LEGO® origins as a producer of handmade wooden toys, this premium-quality model is handcrafted from FSC-certified oak, with adjustable plastic hands just like today’s LEGO minifigures.
  • This set also includes a 28-page leaflet featuring the history of the minifigure and the development of this wooden model, plus inspiring examples of how LEGO® creatives personalized their models.
  • The leaflet also has instructions on how to build 5 fun little models for the minifigure to hold using the included 29 LEGO® elements.
  • Presented in a premium gift box, this set makes a fantastic birthday, Christmas or nostalgic present for LEGO® fans and any creative person.
  • Owners can unleash their creativity to dress up, paint or do whatever they want to customize the minifigure in unique ways and then show off their creations via social media using #LEGOOriginals.
  • Measures over 7” (20cm) tall, 4” (11cm) wide and 3” (8cm) deep.

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Sean P. Aune

Sean Aune has been a pop culture aficionado since before there was even a term for pop culture. From the time his father brought home Amazing