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Happy Line Toys launches Dream Beams plush toy line

by Sean P. Aune | December 22, 2022December 22, 2022 3:55 pm EST

Happy Line Toys launches Dream Beams, a new line of squishy glow-in-the-dark plush that kids will love.


The new Dream Beams line of glow-in-the-dark plush toys are launching in the U.S. market.

Born of a magical place called Dream Beams World, which is full of color, hope and happiness, there are over 30 soft and squeezable Dream Beams characters available in multiple different sizes to collect and love. Each has a unique glow-in-the-dark feature area and imaginative back story.

The first wave of 10 that have launched include Draco the Dragon, Tracy the Turtle, Charlotte the Chicken, Mia the Pig, Freya the Parrot, Chris the Cocoon, Juliana the Jellyfish, Lucas the Walrus, Mona the Monkey, and Roman the Raccoon.

The toys launched in the UK in 2021 exclusively at The Entertainer chain of toy stores. During that release the Dream Beams won multiple awards including:

  • Right Start’s 2022 Highly Recommended Imaginary Toys
  • Mums Choice Award for Best Plush Toy for 2021
  • Made for Mums Toy Award for Best Soft Toys for 2021 and 2022
  • UKMUMS TV Silver Award for Baby & Pre-school for 2022
  • Good Toy Guide Accreditation – from the child expert Dr Gummer:
    “The Dream Beams toy can be commended on how engaged and excited the children were to play with them, particularly with the glow-in-the-dark feature.”

“Our team has built an incredible Dream Beams world filled with rich characters, collectible waves, an extensive toyline, content, mini-games, and more for Dream Beams, and we can’t wait for children across the U.S. and around the world to get their hands on them,” said Matias Ramdohr, founder of Happy Line Toys.”

You can learn about the characters and where you can purchase them by visiting the official Dream Beams website.


Sean P. Aune

Sean Aune has been a pop culture aficionado since before there was even a term for pop culture. From the time his father brought home Amazing