Universal Parks & Resorts has set its sights on Texas for an all-new park for families and children.
Frisco, Texas has been selected as the home for Universal Parks & Resorts’ next attraction. The new park, “set in a lush green landscape and featuring immersive themed lands, celebrates Universal’s iconic brand of entertainment, humor, and innovation and brings to life its beloved characters and stories in ways that will wow even the youngest theme park goers.”
The new park is a different concept and won’t be sized like those in California and Florida. The company said in its announcement that the intent is “to have a completely different look, feel, and scale than Universal’s existing parks and will appeal to a new audience for the brand.” The new park is set to be placed on 97 acres, with an adjacent themed hotel. There is room for expansion should the park prove popular.
“We are excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans,” said Page Thompson, President, New Ventures, Universal Parks & Resorts. “We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.”
“Frisco is one of the fastest growing cities in the U.S. and has been recognized as a great place to plant professional roots and raise a family,” said Frisco Mayor Jeff Cheney. “This new Universal concept will continue to enhance our tax base, expand employment opportunities and bring even more fun to Frisco benefiting our residents, businesses, and visitors.”
No timeline has been announced for the proposed project.