After years of licensing its OS to other companies, Roku has announced that it will be producing its own line of televisions.
Roku took its time at CES 2023 to announce that it will begin producing its own line of televisions. There will be two levels of televisions: The Select Series and Plus Series. There will be 11 models in total for the first year ranging in size from 24 to 75-inches. The Select Series will come with Roku Voice Remotes, while the Plus Series will include Roku Voice Remote Pros. They will also include popular features from the set-top boxes including Find My Remote and Private Listening.
“Over the past 20 years, Roku has been instrumental in what is now the mainstream way to enjoy a great television series, a classic movie, or live sports,” said Mustafa Ozgen, President, Devices, Roku. “Our goal is to continue to create an even better TV experience for everyone. These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV models, but also allow us to enable future smart TV innovations. The streaming revolution has only just begun.”
The units will begin appearing in Spring 2023 at ‘affordable prices’ ranging from $119 to $999.
This does not, however, mean an end to third-party companies continuing to make Roku TVs. In addition to the announcement, Roku announced that it was providing partners with an OLED TV reference design for future models. The company has been working with other partners since the first televisions were announced in 2014.
Expect to see the Roku TVs in stores in the next few months.