Roku has announced its new Roku Pro Series TVs that will launch in the U.S. in Spring 2024 with new features.
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Roku is expanding its line of V offerings with its new Pro Series. Available in three sizes – 55”, 65”, and 75” – Roku Pro Series TVs feature 4K QLED displays, Mini-LED, local dimming, enhanced audio technology, and a new modern design that rests flat against the wall.
“Roku Pro Series’ picture and audio quality, polished design, unique features, and ease-of-use bring the market leadership and innovation that Roku is known for to a TV made for streaming,” said Chris Larson, Vice President, Retail Strategy, Roku. “As we hit 10 years of the Roku TV program, we believe this new line of TVs will set a new standard for an elevated streaming experience.”
Roku also announced today that Roku Smart Picture, a new set of features, will come to the Roku TV program in spring 2024. Created by Roku’s Picture Quality Tuning Team for all Roku TV models, including the Roku Pro Series, Roku Smart Picture identifies what type of content is on a screen through methods including artificial intelligence, machine learning, and data from content partners to automatically adjust the picture for an optimized viewing experience – ensuring that consumers are getting the best presentation of their favorite content every time. In short, the TV will automatically change between settings optimized for sports when you watch a game, but then change to cinema settings when you watch a film.
The new televisions will launch in the Spring and are expected to have retail prices under $1,500.
