Your next visit to AMC Theaters may cost you a bit more, depending on where you want to sit.
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A new program is launching at AMC Theaters called “Sightline.” Moviegoers will have an option of where they want to sit in the theater depending on where you want to sit.
The pricing will work as Standard Sighline which is described as, “these seats are the most common in auditoriums and are available for the traditional cost of a ticket.” For those wishing to pay a little less, there will be Value Sighline which are “seats are in the front row of the auditorium, as well as select ADA seats in each auditorium, and are available at a lower price than Standard Sightline seats. Value Sightline pricing is only available to AMC Stubs members, including the free tier membership – AMC Insider.” And, finally, there will be Preferred Sighline which are described as “these seats are typically in the middle of the auditorium and are priced at a slight premium to Standard Sightline seats. As an added benefit to AMC’s most loyal moviegoers, AMC Stubs A-List members may make reservations in the Preferred Sightline Section at no additional cost.”
The program will begin rolling out on Friday, Feb. 10 in New York, Chicago, and Kansas City. The program will expand to the rest of the chain by the end of the year. It will apply to all showings after 4pm except for on Discount Tuesdays which will remain $5.
“Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies,” said Eliot Hamlisch, EVP and CMO, AMC Theatres. “While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing. Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience, so that every trip to an AMC is a great one.”
