Streaming TV consumption racked up its most successful month ever in July 2024 with 41.4% of all TV viewing.
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Streaming TV consumption set a new record in June 2024 when it accounted for 40.3% of all TV viewing, and now it has broken it once again in July.
For the first time ever, 10 TV shows broke the 1 billion minutes streamed barrier in a calendar month, leading to an overall increase in streaming viewership. 
NielsenWhat is really interesting is which services scored the biggest numbers. The FAST (Free Ad-Supported TV) services of Tubi, Roku TV, and Pluto TV accounted for 4.4% of all viewing. YouTube, which includes YouTube TV, also racked up 10.4%, marking the first time a streaming service has cracked the 10% barrier.
Max, Peacock, and Paramount Plus all came in behind both Tubi and Roku TV, which raises questions about the amount of money those services spend to produce original content. Peacock did see a jump in viewership from 1.2% in June to 1.5% in July thanks to the Olympics. If you add the three FAST services together, and the bottom three pay services together, it comes out to 4.4% vs 4%. Clearly, consumers are enjoying free content more and more. The fact Tubi tied Disney Plus at 2.1% has to be causing some discussions to happen as well.
Traditional TV took some hits as Cable TV dipped to 26.7%, a drop of .5% from the previous month.
It’s clear TV consumption habits are changing at a rapid pace, and there won’t be a clear winning delivery method for some time to come.
IMAGE SOURCE: Shutterstock – Streaming – Poxima Studio
