NBCUniversal and Roku have reached an agreement that will see more content coming to The Roku Channel.
Roku announced on Tuesday that it has struck a deal with NBCUniversal that will broaden their relationship and see the launch of more channels. Beginning immediately, you will find new dedicated channels for Murder, She Wrote, Little House on the Prairie, Saved By The Bell, TNBC (Teen NBC) which will include episodes from Punky Brewster, Major Dad, and Hang Time, and the Universal Crime channel that will feature shows such as Columbo, Kojack, and The Rockford Files.
Arriving later this year will be Universal Action with episodes of The A-Team, Magnum P.I., Knight Rider, and Alfred Hitchcock Presents.
Free ad-supported streaming TV (FAST) is exploding at the moment as the new way to monetize older catalog content. It has become a multi-billion dollar expansion for the TV industry in just a few short years, and doesn’t show any signs of slowing down.
“The Roku Channel is thrilled to announce its expanded relationship with longtime partner NBCUniversal,” shared Jennifer Vaux, VP, Content Acquisition & Programming for The Roku Channel. “As FAST continues to gain incredible popularity in the marketplace, we’re excited to bring such terrific content options – including a strong roster of very well-known, fan-favorite programming – to our viewers.”
“NBCUniversal has an unrivaled catalog of iconic series that have withstood the test of time and entertained audiences around the world,” said Bruce Casino, EVP, Sales & Distribution, U.S. for NBCUniversal Global Distribution. “We are excited to expand upon our longstanding relationship with The Roku Channel and dive into the dramatically growing FAST sector by partnering with them to bring our beloved TV shows to their viewers.”
The Roku Channel is available on all Roku devices.