Streaming continues its march towards television dominance according to the latest Nielsen The Gauge report.
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Broadcast TV took another tumble this month, falling to 20.1% this month from 20.8% last month. Cable TV also took a small hit falling from 24.5% to 24.1%.
YouTube on TVs grew again this month with a modest .1% increase to 12.5%. In January, it was 10.8%; in February, it was 11.6%. The speed with which it is climbing is truly surprising.
Meanwhile, Netflix, the king of the paid subscription services, held study at 7.5%. It was at 8.6% in January; 8.2% in February; 7.9% in March.
Disney’s numbers now encompass all of Disney Plus, Hulu, and ESPN, and held steady at 5%.
Overall, all of streaming grew from 44.3% to 44.8%, topping its start of the year numbers.
Nielsen – The Gauge – May 2025
HBO Max is no longer being broken out on its own and is now lumped in with Discovery Plus under the Warner Bros. Discovery banner. It held steady at 1.5%. This will change once the company breaks up which is coming in the next year or so.
And, at long last, Nielsen has put Paramount Plus and Pluto together. The number dropped from 2.3% last month to 2.2% this month.
In the realm of FAST (Free Ad-Supported Television), Tubi grew to 2.2%, while the Roku Channel grew from 2.4% to 2.5%.
Analysts are predicting we’re going to see a lot of shakeup with the current economic headwinds that are beginning to appear. Netflix is considered somewhat safe at this juncture, but all of the other pay services are pretty large question marks. If we were to take a gamble, we suspect we’ll see YouTube, Tubi, and Roku Channel enjoying some significant growth in the coming months.
IMAGE SOURCE: Shutterstock – Streaming – Poxima Studio
