The Roku 2025 TV lineup has officially launched, aiming to deliver a better streaming and entertainment experience across every room in the house. The updated Select, Plus, and Pro Series models are now available in the U.S., bringing new features, enhanced video performance, and user-friendly improvements that cater to a variety of needs and budgets.
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Whether you’re a casual viewer or a home theater enthusiast, Roku’s latest lineup is designed to simplify setup, enhance picture and sound quality, and deliver a more intelligent, intuitive experience from the start. Let’s break down what’s new across each model tier.
Roku Pro Series: The Pinnacle of Picture and Performance
The 2025 Pro Series is Roku’s most premium offering to date. It now includes the second generation of Smart Picture Max, an in-house image processing system that fine-tunes settings on a scene-by-scene basis. This smart tech improves motion clarity, corrects compression artifacts, and selects the optimal picture mode without user input.
These TVs also feature a redesigned mini-LED backlight system that increases dynamic contrast by 75% compared to last year’s model. With factory-calibrated color, precision tone mapping, and over 100 billion operations per frame, the result is a vivid, lifelike image that brings every scene to life.
- QLED color and mini-LED display
- HDR10+ Adaptive and Dolby Vision IQ support
- Side-firing Dolby Atmos speakers with enhanced tuning
- Hands-free voice control and remote finder
- 120Hz refresh rate, AMD FreeSync Premium Pro, and ALLM for gaming
- Bluetooth Headphone Mode for private listening
- Ultra-slim profile with flush-mount design and optional wall kit
The Pro Series is available in 55″, 65″, and 75″ sizes, and is ideal for users who want top-tier image quality and smart features in one beautifully designed package.
Roku Plus Series: Premium Features, Lower Price
Roku’s Plus Series brings high-end features to a more affordable tier. In 2025, this series inherits many capabilities previously exclusive to the Pro Series—including Smart Picture Max. The mini-LED backlight and QLED color panel enhance contrast and brightness while keeping the price more accessible.
The Plus Series also includes:
- Built-in subwoofer for richer sound
- Improved cable management for a cleaner setup
- Faster performance with an upgraded processor and memory architecture
- Sizes available in 55″, 65″, and 75″
With an on-TV button to help locate your remote and a smoother OS, the Plus Series is great for families, movie lovers, and anyone wanting more without breaking the bank.
Roku Select Series: Everyday Simplicity, Upgraded
The Select Series rounds out the lineup with smart enhancements across its HD, Full HD, and 4K models. Available in screen sizes from 24” all the way up to 85”, these TVs now include Dolby Audio across the board and HDR10+ on all 4K models.
Even in this budget-friendly range, Roku includes many 2025 software updates like:
- Daily Trivia and short-form content rows
- Award badges and curated recommendations
- Personalized sports highlights and mobile game-time alerts
The Select Series also supports Bluetooth Headphone Mode and offers compatibility with Roku’s wireless surround sound accessories—making it easy to build out your system over time.
Smart Features Across the Board
All 2025 Roku TVs come equipped with the latest version of Roku’s operating system. That means faster navigation, better app responsiveness, and helpful new tools like a placement guide for wall mounting, available on all Pro models and Select models 65” and up.
From intuitive cable management to clearly labeled ports, Roku has made setup easier for everyone. Whether you’re a tech-savvy streamer or someone upgrading their old bedroom TV, the 2025 Roku lineup ensures that your setup process is quick and frustration-free.
Roku 2025 TV Lineup Pricing and Availability
The Roku Select Series ranges from 24” to 85” and starts at under $130. The Plus and Pro Series are available in 55″, 65″, and 75″ sizes, now at major U.S. retailers including Best Buy, Walmart, Target, and Amazon.
With improved picture quality, more responsive performance, and a cleaner design, Roku’s 2025 TVs bring smarter streaming to everyone—no matter the room or the budget.
