Mattel and Hasbro have announced that they will be partnering up in support of their upcoming films this summer.
This summer, both Hasbro and Mattel will have new feature films hitting theaters. Hasbro will be releasing Transformers: Rise of the Beasts, and Mattel will be releasing Barbie. The two companies, which normally do not share properties are going to produce products based on each other’s films.
Hasbro has announced that it will be releasing a Barbie-themed edition of Monopoly. Over at Mattel, the company will release a Transformers-themed deck of its Uno card game, as well as some Hot Wheels cars based on the popular franchise.
“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel. “This collaboration features world-class IP, celebrates the timeless appeal of these brands, and creates unique play opportunities for fans.”
“With the major theatrical releases of the Transformers and Barbie movies in summer 2023, we’re excited to bring brand-new play experiences to fans, families, and movie and toy lovers all around the world,” said Casey Collins, President, Global Licensed Consumer Products & Business Development. “Working with iconic brands in pop culture truly showcases our strategy in action, as we continue to expand our product experiences for audiences everywhere.”
Seeing these two companies work together in any form is a shock, but a welcome one for fans of all the involved brands.