American Girl and Amazon MGM Studios unveil a limited-edition Wednesday Addams collector doll, with just 6,000 available.
American Girl has officially stepped into the shadows with the release of its Wednesday Addams Collector Doll, a limited-edition figure based on the hit Netflix series Wednesday. Launching July 23 on AmericanGirl.com and Amazon.com, the 18-inch doll arrives with exactly the kind of smirking darkness you’d expect from a collaboration that unites braided pigtails and corpse-like nails with a numbered certificate of authenticity.
It’s not every day American Girl pivots from historical fiction and horse stables to black velvet and disembodied hands. But here we are. This Wednesday doll isn’t just a cosplay tribute—it’s an artfully crafted collector piece, limited to just 6,000 worldwide.
Jeremy Lloyd
The doll wears a high-collared black velvet dress with white embroidery, and sports glossy black fingernails and toenails because apparently even dolls need a signature manicure now. Her accessories are where the real weirdness shines through: she comes with a mini replica of Thing—still disembodied, still loyal—and two little bags containing plastic piranhas. Yes, from that scene. Yes, those piranhas.
There’s also a faux obsidian necklace with a “W/M” monogram, allegedly a gift from Morticia. It’s the kind of touch that lets collectors know this wasn’t slapped together by a boardroom of marketers who only skimmed the Wikipedia plot summary.
Is it eerie that this goth icon is now part of the same brand that once gave us Felicity, the horse-loving Revolutionary War patriot? Absolutely. But it’s also kind of perfect. Wednesday Addams has always been a little out of step, and now she’s joined a toyline famous for celebrating strong girls who don’t fit the mold.
In the end, this doll doesn’t just cash in on a trend. It captures a very specific moment in pop culture—where an eternally misunderstood character stepped into the spotlight and took it over without ever cracking a smile. The American Girl version just happens to do it while standing on a doll stand, one piranha bag in each hand.
