Roku has announced new streaming sticks, cameras, TV updates, and more in a Spring 2025 refresh of its product line.
Roku announced multiple updates across its catalog of products on Wednesday. The streaming sticks part of the catalog received major updates while keeping the industry-leading size.
Proving that sometimes it’s the small things that make the difference, Roku will be including a mounting template to help you figure out TV placement.
How TV manufacturers haven’t done this for years already is a surprise. It’s nice to see that Roku is paying attention to the small details.
Roku Reinforces Commitment to Streaming Leadership
New TVs, streaming and smart home devices, and software features open the next chapter of the Roku Experience.
SAN JOSE, Calif. – April 23, 2025 – Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, unveiled a powerful new device lineup and software updates designed for streamers. Every day, the Roku Experience enhances television viewing for over 90 million households worldwide, including more than half of all broadband homes in the U.S. With a growing global footprint, Roku continues to lead the way in delivering innovative devices that make TV delightfully simple, enjoyable, and better for everyone.
“As we step into the new streaming-first era, our focus at Roku is where it’s been since day one: redefining what streaming can be,” said Anthony Wood, CEO and Founder at Roku. “With our intuitive interface, unmatched scale and insights, and cutting-edge innovation, the full Roku Experience doesn’t just meet expectations—it sets a new standard. I’m proud of how far we’ve come, and I’m even more excited about where we’re headed next.”
“Our mission remains the same—to deliver better TV for everyone,” said Mustafa Ozgen, President of Devices, Product & Technology at Roku. “With this new device lineup and beyond, we are changing the future of television, with streaming that is seamless, innovative, and enjoyable.”
Read on to learn more about Roku’s latest updates.
Latest product and platform enhancements
- The Roku Experience keeps getting better: New features across Roku’s intuitive platform make streaming smoother and more personalized. New content discovery updates include a “Coming Soon to Theaters” row, personalized sports highlights, and more. Learn more here.
- Meet Roku’s new streaming players: Roku is introducing two new streaming players, the Roku Streaming Stick and Roku Streaming Stick Plus. These new devices are the most compact sticks on the market—over 35% smaller than other brands—all without compromising performance or speed. Learn more here.
- Meet our new Roku-made TVs: Roku is bringing unique hardware innovations and under-the-hood enhancements across Roku-made TVs, delivering great TV for everyone. Learn more here.
- Deeper connectivity in the home: Roku Smart Home products, along with Roku’s purpose-built Smart Home OS, are designed to make your home smarter and safer. With no plugs required and impressive battery life, the new Roku Battery Camera and Roku Battery Camera Plus are perfect for any outdoor or indoor space. Learn more here.
- Roku TV program expands to projectors: Roku announced an all-new Roku TV Smart Projector reference design, available to all Roku TV partners. More details coming soon.
Roku global highlights
- New Roku Players come to Canada: We are expanding the Roku player lineup to Canadians with the launch of the Roku Streaming Stick and Roku Streaming Stick Plus. Learn more here.
- New Roku Players and Sports Zone to launch in Mexico: In the coming weeks, the Sports Zone will launch in Mexico, delivering a one-stop hub to catch all your go-to games. In addition, the Roku player lineup will feature two new models: Roku Streaming Stick and Roku Streaming Stick Plus. Learn more here.
- New Roku Players coming to the United Kingdom: We are updating the Roku player lineup in the U.K., with the launch of the Roku Streaming Stick and Roku Streaming Stick Plus. Learn more here.
- Roku Players lineup expanding in Central and South America: The Roku player family will be updated with the addition of Roku Streaming Stick and Roku Streaming Stick Plus in Argentina, Chile, Colombia, Peru, Costa Rica, El Salvador, Honduras, Guatemala, Nicaragua, and Panama.
- New Roku Players in Brazil: We are excited to introduce the Roku Streaming Stick and the Roku Streaming Stick Plus in Brazil. The new players come with upgraded features and offer an even better streaming experience. Learn more here.
For more information on Roku’s new lineup of televisions, players, and smart home products, plus its content, ads, and advanced operating system, please visit Roku.com.
