Peacock users are getting a bit more content as Hallmark Media is joining the streaming service.
Beginning on Wednesday you’ll find a new Hallmark hub on Peacock that will take you to the company’s three live channels – Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama – as well as on-demand content.
You’ll be able to watch live simulcasts of all three channels as well as current-season programming on-demand the day following its debuts. And, of course, a selection of Hallmark movies including their popular holiday titles.
elly Campbell, President of Peacock, and Direct-to-Consumer, NBCUniversal, said of the deal, “As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with. Through this groundbreaking partnership, we’re giving Hallmark viewers a unique viewing experience while continuing to grow our audience, boosting engagement across both brands.”
“We’re proud to enter this partnership with Peacock and bring our widely beloved Hallmark content to their subscribers,” said Wonya Lucas, President and CEO, Hallmark Media. “The opportunity to provide our devoted fanbase access to all three of Hallmark’s linear networks will allow our audience to continue to grow and connect in meaningful ways.”
The video on-demand collection will include new premiere movies as well as classics, and will be part of the Peacock Premium subscription.