Streaming TV consumption racked up its most successful month ever in June 2024 with 40.4% of all TV viewing.
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Streaming TV consumption set a new record in May 2024 when it accounted for 38.8% of all TV viewing, and now it has broken it once again in June.
The most viewed program was Bridgerton season 3 with 9.3B viewing minutes. It was followed by the Netflix debut of Your Honor which ended up with 7.5B viewing minutes when Paramount Plus is added in.
Nielsen
What is really interesting is which services scored the biggest numbers. The FAST (Free Ad-Supported TV) services of Tubi, Roku TV, and Pluto TV accounted for 4.3% of all viewing. YouTube, which includes YouTube TV, also racked up 9.9%, meaning that dedicated streaming subscription services are facing increasing challenges. Max, Peacock, and Paramount Plus all came in behind both Tubi and Roku TV, which raises questions about the amount of money those services spend to produce original content.
If you add the three FAST services together, and the bottom three pay services together, it comes out to 4.3% vs 3.7%. Clearly, consumers are enjoying free content more and more. The fact Tubi tied Disney Plus at 2% has to be causing some discussions to happen as well.
Traditional TV took some hits as Cable TV dipped to 27.2%, a drop of 1% from the previous month. Broadcast TV dipped to 20.5% from 22.3% last month due in part to seasons being concluded for the summer.
It’s clear TV consumption habits are changing at a rapid pace, and there won’t be a clear winning delivery method for some time to come.
IMAGE SOURCE: Shutterstock – Streaming – Poxima Studio
