Streaming continues its march towards television dominance according to the latest Nielsen The Gauge report.
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Broadcast TV took another tumble this month, falling to 18.4% from the already-too-low 18.5% share it had last month. Cable TV also took a much bigger hit, falling from 23.4% to 22.2%. It should be noted we are in the Summer rerun season, but these numbers do feel pretty significant.
YouTube on TVs grew again this month with a modest .6% increase to 13.4%. In January, it was 10.8%; in February, it was 11.6%. The speed with which it is climbing is astonishing.
Meanwhile, Netflix, the king of the paid subscription services, grew again this month from 8.3% to 8.8%. It was at 8.6% in January, 8.2% in February, and 7.9% in March.
Disney’s numbers now encompass all of Disney Plus, Hulu, and ESPN, and have fallen slightly to 4.7%, down from 4.8%.
Overall, streaming grew from 46% to 47%, topping its start-of-the-year numbers.
HBO Max is no longer being broken out on its own and is now lumped in with Discovery Plus under the Warner Bros. Discovery banner. It rose slightly from 1.4% to 1.5%. This will change once the company breaks up which is coming in the next year or so.
And, at long last, Nielsen has put Paramount Plus and Pluto together. The number dropped from 2% last month to 1.9% this month.
In the realm of FAST (Free Ad-Supported Television), Tubi held steady at 2.2%, while the Roku Channel grew from 2.5% to 2.8%.
Analysts are predicting we’re going to see a lot of shakeup with the current economic headwinds that are beginning to appear. Netflix is considered somewhat safe at this juncture, but all of the other pay services are pretty large question marks. If we were to take a gamble, we suspect we’ll see YouTube, Tubi, and Roku Channel enjoying some significant growth in the coming months.
IMAGE SOURCE: Shutterstock – Streaming – Poxima Studio
