Streaming continues its march towards television dominance according to the latest Nielsen The Gauge report.
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Broadcast TV was able to claw back a bit more share this month, growing to 20.8% this month from 20.5% last month. Cable TV managed to grow again this month from 24% to 24.5%.
YouTube on TVs remains the biggest story, increasing from 12% in March to 12.4% in April. In January, it was 10.8%; in February, it was 11.6%. The speed with which it is climbing is truly surprising.
Meanwhile, Netflix, the king of the paid subscription services, dipped yet again. It was at 8.6% in January; 8.2% in February; 7.9% in March and is down to 7.5% in April.
Disney’s numbers now encompass all of Disney Plus, Hulu, and ESPN, and held steady at 5%.
Overall, all of streaming grew from 43.8% to 44.3%, topping its start of the year numbers.
Nielsen – The Gauge – April 2025
HBO Max is no longer being broken out on its own and is now lumped in with Discovery Plus under the Warner Bros. Discovery banner. It held steady at 1.5%.
And, at long last, Nielsen has put Paramount Plus and Pluto together. The number last month 2.4% and it dropped to 2.3% this month.
In the realm of FAST (Free Ad-Supported Television), Tubi grew back to 2%, while the Roku Channel grew from 2.2% to 2.4%.
Analysts are predicting we’re going to see a lot of shakeup with the current economic headwinds that are beginning to appear. Netflix is considered somewhat safe at this juncture, but all of the other pay services are pretty large question marks. If we were to take a gamble, we suspect we’ll see YouTube, Tubi, and Roku Channel enjoying some significant growth in the coming months.
IMAGE SOURCE: Shutterstock – Streaming – Poxima Studio
