Basic Fun brought a wide range of new products to Toy Fair 2025 in New York City recently.
From Care Bears to Tonka, the company is expanding classic lines with all-new flair and style. Lite-Brite, in particular, is getting some new upgrades for the 21st century.
CARE BEARS COLOR SPLASH COLLECTION
New Care Bears Color Splash Collection are splashing on to the scene! Take home fave friends and a new bestie all featured in cool designs from head to paw! Fluffy, new, and all for you, these bears are simply too cute! Made with soft, sustainable materials, these 14” plushie Color Splash bears are irresistibly huggable. Care Bears Color Splash Collection – featuring Cheer Bear, Togetherness Bear, brand new bestie – Loveshine Bear, and more – are ready to spread fun and happiness everyone you take them! Ages 4+, SRP $12.97 at Walmart (Loveshine Bear, Funshine Bear and Togetherness Bear). Cheer Bear, Love-a-Lot Bear, and Wish Bear available in March.
CARE BEARS FUN SIZE SPARKLE BEARS
The Care Bears are here to make sharing and caring even more magical with their fun, sparkly designs! Check out the NEW Series 5 Care Bears Fun Size Sparkle Plushies! These adorable 9” inch plushies feature glittery belly badges and introduce a new bestie – Thankful Heart Bear. Perfectly sized for taking on adventures of sharing and caring, these bears are ready to have fun everywhere they go! Ages 4+, SRP $7.99 at Target.
CARE BEARS STORMY HEART BEAR
Emotions can be A LOT at times but there’s a new beary bestie coming your way to show you there’s a rainbow after every storm! Meet your newest friend – Stormy Heart Bear. She may look tough, but beneath her brooding exterior lies a sensitive soul that feels deeply and is often plagued by anxiety. Just like us, she sometimes has trouble moving through her feelings. With her friends by her side to help her through the darkness, they show her that there are always stars in the night sky to guide us to better days. Let Stormy Heart Bear be the friend you lean on when times are tough; she’s here to shine hope on even your darkest days! Ages 4+, SRP $14.99.
CARE BEARS SWEET SERENITY BEAR
The Care Bears are on a mission to spread sharing and caring, and Sweet Serenity Bear is here to promote personal wellness with a calming touch! This 14” plushie is thoughtfully designed in peaceful blue and white striped colors that inspire serenity and relaxation. Her sweet eyes, with heart-shaped accents, and adorable heart-shaped nose add to her gentle charm. As the FIRST bestie to feature a belly badge, paw pads & ears with a sensory experience, Sweet Serenity Bear offers an extra layer of comfort – soothing to the touch and perfect for those moments when you need to find some peace. Made from super-soft, sustainable materials, she’s perfect for comforting cuddles and kind to the earth, all at the same time. If you find yourself feeling anxious, Sweet Serenity Bear is the perfect friend to help you center yourself and find your calm. Ages 4+, SRP $14.99 at Amazon.
COTTON CANDYKINS SERIES 2
Get ready for more sweet surprises as you spin, fluff, and glam up NEW friends coming in the Cotton Candykins Series 2 collection! These colorful candykins come with long fluffy hair and tails that are just waiting for you to style and accessorize! Once you pop them out of the capsule, unwrap the cotton candy tail and discover which sweet smelling candykin you’ve found! With a comb and multiple accessories, you can style their fabulous hair to create endless fun looks! Get two candykins and expand the hair fun by mixing and matching accessories. Collect all 6 Cotton Candykins, including the NEW Unicorn, Monkey, and Panda! Ages 4+, SRP $9.97 at Walmart.
LITE-BRITE COLORPOP! RAINBOW DREAMS
Lite-Brite ColorPOP! Rainbow Dreams invites kids ages 6 and up to enter a world of dazzling creativity and imagination! This exciting new set features 6 ColorPOP templates with stunning edge-to-edge detail, bringing magical rainbows, enchanting unicorns, whimsical castles, and delightful fairies to life. With 650 vibrant mini pegs, 4 light modes, and a first-time ever translucent HD grid with a magical glow, children can create brilliant works of art that shine brighter than ever. Whether following the full color templates or designing their own unique masterpieces, Rainbow Dreams encourages hands-on play and artistic exploration. The included easel-back stand makes it easy to display completed creations, turning every design into a glowing showpiece. Perfect for sparking endless hours of imaginative fun and self-expression, Lite-Brite ColorPOP! Rainbow Dreams inspires kids to dream big and create boldly. Ages 6+, SRP $19.99.
LITE-BRITE TOUCH MINI
Light up your day with endless fidgety fun with the Lite-Brite Touch Mini, a portable twist to last year’s award- winning Touch! This compact Lite-Brite lets you light up your imagination with just a simple touch – featuring 25 light-up buttons in seven different colors. Play three addicting games, including Lite-Tac-Toe, Lite Remember, and Lite Dot-to-Dot, perfect for sparking creativity or challenging friends. Compact, colorful, and packed with excitement, it’s the perfect on-the-go gift for anyone who loves creative play! Whether you’re a kid discovering Lite-Brite for the first time or a nostalgic kidult, the Lite-Brite Touch Mini is a must-have gift. Ages 6+, SRP $9.99 at Amazon.
LITTLEST PET SHOP PET SURPRISE SERIES 3
Unbox a world of fun with the Littlest Pet Shop Pet Surprise Singles, Series 3! With 18 all-new bobblin’ pets to collect, including a Cranberry Red Panda, Guinea Pig, and Panda Goldfish, you can grow your LPS crew one surprise at a time! Each Pet Surprise Singles box holds a hidden pet just waiting to be revealed. Who will you discover next? Along with your new bobblin’ buddy, you’ll find a mini accessory to add to the fun. Collect more pets to mix and match accessories for endless imaginative play! Plus, each box includes a collector card that reveals your pet’s unique purrsonality, level, and rarity – will they be the sassiest, fanciest, or something else? Use the code on your collector coin to unlock a digital surprise like coins, gems, or cool digital accessories. Start your collection and bring home a new bobblin’ friend with every LPS Pet Surprise Single! Ages 4+, SRP $3.99 at Target, Walmart and Five Below.
LITTLEST PET SHOP SURPRISE PLUSH PETS
Discover the softest new friends with the Littlest Pet Shop 4” Mini Surprise Plush Pets! With their eyes peeping out of the semi-blind capsules, these adorable plush pets are ready to join your LPS Crew. Open up to reveal one of 12 snuggly pets, including a Panda, Cat, Pig, Cow, Bunny, and more! Each pet is made from super soft, huggable materials, perfect for cuddling or taking on the go. With their sweet styles, fun personalities, and adorable expressions, these plush pets are impossible to resist! And the fun doesn’t stop there! Use the code on your collector coin to unlock a digital surprise like coins, gems, or cool accessories in the virtual Littlest Pet Shop world. Collect all 12 plush pets and embark on endless Littlest adventures both in real life and online! Ages 4+, SRP $5.00 at FiveBelow and GameStop.
STRETCH ARMSTRONG
The legendary Stretch Armstrong is back and more flexible than ever! The newly reimagined Stretch Armstrong action figure defies the laws of physics with his endless ability to stretch, twist, battle and stretch the limits of what is possible. This latest edition of Stretch Armstrong stretches 5X his original size before snapping back into shape. Designed with a unique “Power Plasma” filling, this action figure captures the nostalgic fun of the original 1976 icon while making him even better for today’s collectors and kids! Ages 5+, SRP $14.99.
TONKA NEXT GEN MIGHTY DUMP TRUCK
Over 75 years in the making, Tonka is proud to introduce the all-new Next Gen Mighty Dump Truck, a bold evolution of the legendary toy. With a futuristic design inspired by the trucks of tomorrow, this updated classic is built for the toughest adventures in the sandbox and beyond. Crafted with ultra-durable cold-rolled steel construction, the Next Gen Mighty Dump Truck is tougher than ever, designed to withstand the roughest play while delivering endless hours of fun. Whether it’s hauling, loading, or dumping, this powerhouse truck is ready for action—encouraging kids to put down their screens and get back to hands-on, imaginative play. Ages 3+, SRP $29.99.
