The Loyal Subjects is back with enough nostalgia from the 1980s and 90s to satisfy anyone’s longing for their childhood.
Toy Fair is typically a place where one looks to the future of what toys will be. The Loyal Subjects is taking a different approach and tapping directly into the growing nostalgia itch. The company had plenty of new products on display at the trade show, but all of them harken from a different time. The company has acquired the rights from companies to bring back some beloved toy lines of the 1980s and 1990s exactly as you remember them, but with a few new additions here and there.
Jem and the Holograms has been in development for some time, and the line will be expanding way beyond its namesake.
JEM & THE HOLOGRAMS – JEM Classic 12” Fashion Doll
Excited to headline tonight’s show, this 12” Jem doll takes center stage and comes performance ready wearing her concert best! Her wardrobe options are tailored just for her, including an additional outfit to transform her into Jerrica
during the day. This VIP package comes with over 15 exclusive pieces, including Jem’s microphone, a shiny commemorative Jem and The Holograms concert ticket, your very own VIP badge backstage pass, and many more limited concert items! The stage design for tonight’s show is out of this world, with a doll stand unlike any you have seen before. Watch Jem sing her heart out from the top of this speaker stage that plays the original “Jem” Theme song, so feel free to sing along, it’s a live show! Then watch after the show as the microphone stand switches with ease into a doll stand, perfect for posing Jem in tons of epic rocking stances! 29 points of articulation allow for endless dance moves and model poses, so Jem looks her best at all times. With all of these features, this doll is sure to capture the spectacle of watching your favorite artist live in concert.Ages: 3+ / MSRP: $24.99 / Availability: February 2025
It’s impossible to see this next doll and not immediately start singing the theme song for this series.
Carmen Sandiego Classic 12” Fashion Doll
This Carmen Sandiego Classic 12” Fashion Doll comes dressed adventure-ready in a sleek outfit perfect for sleuthing and high level spy missions. Any spy knows that a good disguise can be essential to a mission, and when timing is of the essence, Carmen comes with a removable fashion that allows her to switch into disguise in seconds! With over 10 pieces of gear she has “collected” on past adventures, Carmen has the tools she needs for her latest mission including a map to guide her adventures, a relic magnifying glass to uncover the hidden secrets, high tech binoculars to help on missions, and many more! A master thief like Carmen would never go for such an obvious doll stand, so we designed a high tech piece of sound equipment that plays Netflix’s Carmen Sandiego Theme Song, and doubles as a display stand fit for the most priceless artifacts.
Ages: 3+ / MSRP: $24.99 /Availability: February 2025
A doll that went on to inspire an entire horror franchise that is still going to this day is coming back.
PLAYSKOOL MY BUDDY – My Buddy Classic Plush
PLAYSKOOL My Buddy is the perfect companion for every day adventuring! Made of quality materials with soft fabric exterior, this doll is perfect for both play and nap time. Durable enough for an afternoon outside, yet soft and cuddly enough for hugs, he makes a great gift for all young children. In addition to all of the fun he brings, PLAYSKOOL My Buddy is a real pal, there for whatever the day may bring. So start a lifelong friendship today with PLAYSKOOL My Buddy and wherever you go he goes!
Ages: 3+ | MSRP: $34.99 | Availability: February 2025
Teletubbies CheeBee Collectible Blind Bag Clips
Add a splash of color to your bags with these Teletubbies Bag clips. These versions of the beloved characters are positively adorable, and with their bag clip they can easily attach to your backpack, purse, or belt loop, making them the perfect travel companion! Each character measures 2.5” tall and is crafted from high-quality material, ensuring they’re as durable as they are cute. Each Teletubbies figure comes in a blind package, with a total of 6 to collect in this series including rare chase figures. Whether you get Laa Laa, Dipsy, Po, Tinky Winky, Noo Noo, or Tubby Toaster, each friend is sure to bring a ray of sunshine wherever they go, and they can’t wait to join you on whatever adventure the day may bring.
Ages: 3+ | MSRP: $5.99 | Availability: February 2025
This just may be the jewel in the crown and one of the longest awaited revivals around.
M.A.S.K. Mobile Defense Unit (MDU)
Gear up for heavy-duty action with the M.A.S.K. Mobile Defense Unit (MDU)! This big rig may look like an ordinary semi truck, but with a push of a button, special features such as smoke stack cannons and a command center missile are revealed, transforming it into a force to be reckoned with! The MDU includes two of M.A.S.K.’s finest leaders Matt Trakker and Bruce Sato. A sleek design and plenty of interactive elements make this perfect for both display and imaginative play. Its unique features turn this rig into the powerhouse of M.A.S.K.
Ages: 8+ | MSRP: $99.99 | Availability: Summer ‘25
The Loyal Subjects has even more on the way and we can’t wait to see it all.
