Streaming TV inched back up in February as cable TV took yet another hit to its market share.
Broadcast TV clawed back .2% of its viewership for February to end the month at 21.7%.
Cable TV took a massive hit dropping from 21.2% to 20%. It’s down considerably from higher numbers, such as 22.2% in October.
YouTube on TVs share gained back its losses, growing to 12.7% from 12.5%.
Meanwhile, Netflix shrank slightly from 8.8% to 8.4%.
Disney’s numbers now encompass all of Disney Plus, Hulu, and ESPN grew slightly from 4.9% to 5%.
Overall, streaming grew from 47% to 48%.
Nielsen – The Gauge – February 2026
HBO Max is no longer being broken out on its own and is now lumped in with Discovery Plus under the Warner Bros. Discovery banner and is holding steady at 1.4%.
Paramount Plus and Pluto are reported together and held steady at 2.3%. With Paramount in the bidding war for Warner Bros. Discovery, should they merge, they would only be at 3.7% of the market, still behind Disney, despite two major studios coming together.
In the realm of FAST (Free Ad-Supported Television), Tubi grew from 2.1% to 2.2%, and Roku Channel slid slightly from 3% to 2.9%.
It’s clear the television market is due for some upheaval. With the ever-increasing cost of sports broadcast rights, there will come a breaking point for all of these companies. Should someone ever manage to take the NFL off broadcast, it feels like the networks would be doomed, and that is a difficult world to imagine.
IMAGE SOURCE: Shutterstock – Streaming – Poxima Studio
