At long last, the combined Disney Plus and Hulu app that users have hoped for is on its way.
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Disney is currently in the process of closing the deal to purchase the last of Comcast’s shares of Hulu. Once that deal is done, Disney will hold 100% ownership of Hulu, an asset it has had a long, if rocky, relationship with. One of the first orders of business is making the user experience easier on consumers.
“We remain on track to roll out a more unified one-app experience domestically, making extensive general entertainment content available to bundle subscribers via Disney Plus,” Disney CEO Bob Iger said during an earnings call.
This will be a beta version of the app and it will launch in December for subscribers of the two-service bundle. No word as of yet if those who also subscribe to ESPN will have access to the new app. This will allow parents to have a head start on setting up parental controls before the app launches in late March 2024.
For users, this will make for a more seamless streaming experience, while for Disney, it will increase engagement and lower customer acquisition costs.
One less app cluttering up devices will be welcomed by many. All we can hope is the viewing experience is up to the quality everyone has come to expect.
