Broadcast TV continues to win back some market share, but it most definitely is on the back of nothing but sports.
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Broadcast TV regained some of its market share in November, the second month in a row, and now sits at 23.2%. This is due in no small part to the NFL season, with football games representing the top 15 broadcast events.
Cable TV took a large hit, however, dropping from 22.2% to 20.5% of all television viewing.
YouTube on TVs held study at 12.9% for the second month in a row. In January, it was 10.8%; in February, it was 11.6%. While it may have slid some this month, it’s still showing it has a lot of power.
Meanwhile, Netflix, gained back some market share thanks to Stranger Things and rose from 8% to 8.3%.
Disney’s numbers now encompass all of Disney Plus, Hulu, and ESPN, and slipped slithgly in November to 4.7%. It’s still up from 4.5% in September.
Overall, streaming grew to 46.7% in the month, up from 45.7%.
HBO Max is no longer being broken out on its own and is now lumped in with Discovery Plus under the Warner Bros. Discovery banner. It held steady at 1.3%, but with the company currently up for sale, there is no telling where it will be in the near future.
Paramount Plus and Pluto are reported together and sit at 2.3%, up slightly from 2.1%. With Paramount in the bidding war for Warner Bros. Discovery, should they merge, they would only be at 3.4% of the market, still behind Disney, despite two major studios coming together.
In the realm of FAST (Free Ad-Supported Television), Tubi dropped slightly to 2.1%, while the Roku Channel grew to 2.9% from 2.8%.
It’s clear the television market is due for some upheaval. With the ever-increasing cost of sports broadcast rights, there will come a breaking point for all of these companies. Should someone ever manage to take the NFL off broadcast, it feels like the networks would be doomed, and that is a difficult world to imagine.
IMAGE SOURCE: Shutterstock – Streaming – Poxima Studio
